Blog 2.4

1. How much has Trump spent advertising on Facebook about the impeachment process?
$1.6 million.

2. Which voters is he targeting his ads towards?
He's targeting his base rather than persuading voters who live in the states that will decide 2020.

3. What are the ads about?
They're reinforcing the narrative cycle that impeachment is a political plot against the president by Democrats.

4. How much did political groups spend on advertising on Facebook in the 2018 elections?
$284 million.

5. What percentage of Trump's advertising is about the impeachment?
30%

6. What age groups is Trump targeting with this advertising?
The vast majority is aimed at people over the age of 35, particularly those 65 and older.

7. Where is Trump avoiding using these ads?
He's not focusing impeachment ads at voters in the states that helped him win in 2016, such as Wisconsin and Michigan.

8. What impact are these ads having on other Republicans?
It gives Trump more potential donations and backers to volunteer for the campaign. They also puts pressure on Republicans to hold the line.

9. How does Trump's campaign money compare to his potential Democratic opponents?
Donald Trump has raised much more money than the Democratic candidates.

10. What states is Elizabeth Warren targeting with Facebook ads and why is she choosing these?
PA, NC, AZ, MI, WI.